Cohorts

Find out when your customers are most likely to churn. ⏰

What are Cohorts?
Cohorts are a great way to segment your customer base and give you more insights into when folks are most likely to churn. This can help you to be more proactive about preventing churn, and monitor whether your efforts have been successful or not. Look at this beautiful, segmented comparison graph!

Making sense of the data
Finding trends:
Cohorts are perfect for seeing trends like when your customers are most likely to churn. The color gradient makes it easy to see where each cohort tends to suffer the biggest loss of customers. Use this information to time checkup emails, phone calls, and other retention efforts.

See how your efforts are paying off:
Say four months ago you started actively checking in with folks at the 2-month mark in an effort to reduce churn. You can use cohorts to see how effective that has been by seeing if there has been a change in the percentage of users who remain at the 2-3 month mark.